Engaging Developers for Chainguard
Building technical tutorials—and more—to drive adoption of secure container images
Problem
Chainguard makes ultra‑secure container images, but security alone isn’t enough to win mind‑share. How do you show busy DevOps engineers and CISOs that Chainguard fits naturally into existing CI/CD pipelines—and motivate them to try it for themselves?
Approach
Strategic videos and outbound messaging tell your story. But developers are searching for answers — not positioning. We create high‑value, low‑friction technical content -- for Chainguard it was YouTube technical tutorials - and place it where developers already look for solutions. You get scalable content, real engagement, and a stronger mid‑funnel without draining your internal marketing or engineering teams.
Solution
899 developer contacts – segmented by skills, languages, and community 1000s of interactions - tracked in Oppkey's internal database, covering latest interactions, questions, support, and more 25 tutorial videos – Chainguard integrated into real workflows; 47,348 views, 1,156 likes, 286 comments 4 independent product reviews – written by engineers on G2 review site who showcased Chainguard in their YouTube tutorial 2 live webinars – Developer attended webinar live, participated with minimum of two technical questions, published before/after social posts
Client
Vecnos
Category
Developer Communications
The Process
End‑to‑end developer management – We routinely manage external software developers for other projects, so Chainguard inherits proven workflows and vendor relationships. Platform & content assessment – Our team evaluates deployment platforms (CI/CD, registries) for internal development project so tutorial content mirrors the real‑world environments developers use today. Scouting engine powered by junior devs – Three junior developers regularly scan YouTube, GitHub, Reddit, and Discord to spot creators already publishing high‑quality technical content. Targeted outreach cadence – We send 100–150 personalized emails each month, split across Small (≤ 30 k reach) and Medium (≤ 100 k reach) communities to maximize signal‑to‑noise. Rigorous vetting & alignment, White‑glove execution – Oppkey handles every interaction, contract, payment, and follow‑up so your marketing and engineering teams stay focused on core work.
The Result
Expanded reach into new developer communities – Chainguard’s first touchpoint arrived as a focused, problem‑solving tutorial, opening doors to audiences well beyond its existing sphere. Authentic, third‑party voices – All content came from independent developers, not Chainguard staff, delivering credibility and a balanced perspective. Evergreen impact – The 25 tutorials continue to rack up views, strengthen SEO, and—most important—help real developers solve real problems.